Fashion is a non-verbal way of communicating a person’s personality, background and style. It can be reflected in clothes, hairstyles and even behaviour. It was once only the preserve of the affluent, celebrities and royalty but today it is within reach of everyone. It is generally thought that fashion changes with societal change and that the choice of styles reflects people’s internalised taste mechanisms. However, research has shown that fashions can also be driven by commercial interests.
Following a particular fashion is often seen as a sign of status and social position. This is particularly the case in the West where the emergence of the fashion industry coincided with the development of democracy and industrialization. Clothes were no longer made by hand by individual dressmakers but in large factories where production could be streamlined and quality controlled. Clothes rationing during World War II helped to speed up production and the rise of the department store made fashion affordable to a much wider section of society.
Designers are often credited with starting fashion trends. The French word ‘fashion’ is thought to have originated from the English word la mode, meaning “the current mode”. Early modern designers such as Charles Frederick Worth and Gabrielle “Coco” Chanel, were known for their haute couture (designed to be exclusive) but the trend really started with the advent of mass-production and democratization of clothing.
The fashion industry is constantly seeking inspiration. Therefore, great articles on fashion are ones that have original insights and offer new perspectives. They are not just about describing the latest collection but also discuss where this collection has come from, its inspiration and the key design concepts behind it. They should be well researched and include citations of the sources from which they have drawn their information.
Fashion articles should be clear and concise with excellent grammar. This is important because readers are looking for an informative article and not a superficial one. A great way to achieve this is to write a plan before you start writing. This will help you stay focused and avoid going off on unnecessary tangents.
Lastly, fashion articles should be aimed at the needs of the consumers. This can be done by conducting regular research and analyzing the buying patterns of the target audience. The information obtained can be used by fashion brands to design and launch new collections that appeal to the audience and increase their sales and profits. Moreover, understanding the needs of the consumer can also be used by the fashion industry to determine what sort of fashions they need to produce. This will help them remain ahead of the competition and keep their audience engaged with their brand. This is the best way to ensure their long-term survival. As the fashion market has a lot of competition, brands need to be more innovative and attractive to their customers in order to survive. This can be done by producing the latest styles, providing the best quality and delivering on their promises.